Success Story
Driving Digital Success: A Retail Fashion and Lifestyle Campaigns Success Story
Tasked with driving growth for a Fashion and Lifestyle brand in Germany, I played a key role in expanding their brand through high-impact omnichannel marketing campaigns.
As a Project Manager in Fashion and Lifestyle Media Campaigns, I spearheaded strategic media planning, successfully executing KPI-driven digital campaigns to elevate brand visibility and customer engagement.
By seamlessly integrating Google Ads (Search, Shopping), Social Media, Affiliate Marketing, Influencer Marketing, and more.
I maximized audience reach and interaction. Deep analytics and ROAS tracking ensured that every campaign was optimized for conversion success, leading to a significant increase in leads and market positioning.
Through budget monitoring, cross-functional coordination, and bilingual communication, all projects were delivered on time and within budget, streamlining processes and boosting measurable business outcomes. This collaborative approach helped reinforce the brand informed competitive advantage, strengthening their market presence and driving sustained business growth.
The result - A track record of high-performing digital Fashion and Lifestyle campaigns, driving growth and innovation.
Karam.bg peer-to-peer car sharing platform
Karam.bg has revolutionized the car-sharing industry in Bulgaria by bridging the gap between car owners and those in need of flexible, cost-effective transportation. As a leading peer-to-peer car-sharing platform, it offers a seamless solution for users to rent vehicles by the hour or day, making urban mobility more affordable and convenient.
With a diverse fleet that includes city cars, utility vehicles, and family cars, users can find the perfect ride for any occasion. The platform's intuitive interface ensures effortless reservations, real-time communication, and easy modifications, all managed through a personal online profile.
For car owners, Karam.bg turns parked vehicles into profitable assets, generating earnings of up to 1,600 BGN per month. More than just a service, the platform promotes sustainability and efficiency, fostering a responsible driving community while contributing to a greener urban landscape.
To boost Karam.bg’s exposure in Bulgaria, I implemented a powerful digital marketing strategy, leveraging targeted social media campaigns and Google Ads (GDN & GSN). Through data-driven ad placements and high-impact creatives, I successfully increased brand awareness, app downloads, and customer engagement.
By integrating strategic omnichannel marketing, including paid ads, search campaigns, and social media activations, Karam.bg strengthened its market position as Bulgaria’s go-to car-sharing platform. With continuous optimization and performance tracking, the campaigns drove higher visibility, increased user sign-ups, and maximized lead conversions, making Karam.bg a true success story in the mobility sector.
Marketing Leadership: Driving Brand Growth & Recognition
I have successfully led strategic marketing initiatives that expanded brand awareness, distribution, and market share B2C sectors. By executing data-driven marketing strategies and managing advertising and promotion budgets, I ensured a high Return on Investment (ROI) across all activations, maximizing business impact.
I spearheaded integrated campaigns, strengthening brand presence across regional, Middle Eastern markets. Through collaboration with sales and supply chain teams, I identified key market opportunities, optimized distribution channels, and successfully boosted lead generation and conversions.
One of my major achievements was leading the entire marketing strategy of a leading Home Appliances brand, implementing omnichannel marketing campaigns that enhanced its market positioning and sales growth. My expertise in digital advertising, content strategy, and customer engagement helped the brand reach new audiences and increase its competitive advantage.
Through my expertise in strategic planning, omnichannel marketing, and data-driven optimizations, I have successfully driven brand growth, market expansion, and digital transformation, making the brand more visible, profitable, and impactful.
Recognized awards, including:
🏆 2010 – KFF Marketing Award Winner
🏆 2009 – Kenwood’s “Best in Class in Merchandising & In-Store Activities”
🏆 2008 – Karcher’s Supplier Appreciation for Best Marketing Practice
Through market intelligence, merchandising training, and competitive analysis.